Why We Started

We started this black-owned beauty and makeup business to provide a much-needed space for representation and inclusivity in the beauty industry. As black women, we understand the struggle of finding makeup and beauty products that cater to our unique needs and skin tones. We also recognize the lack of diversity in the beauty industry, both in terms of representation and ownership.

Our goal is to change that by creating a platform that celebrates and elevates black beauty. We offer a wide range of makeup and beauty products specifically formulated for black skin, and we are dedicated to providing a welcoming and inclusive environment for all customers. By supporting our business, you are not only getting high-quality products, but also supporting a black-owned business and helping to promote diversity and representation in the industry.

Why we stand out

Our black-owned beauty and makeup business stands out from others in several ways. First and foremost, we are dedicated to representing and serving the black community. Our products are specifically formulated to cater to the unique needs and skin tones of black women. We understand the struggles of finding makeup and beauty products that match and enhance our natural beauty, and we are committed to providing a solution to that problem.

Furthermore, we are dedicated to providing a welcoming and inclusive environment for all customers. We believe that everyone deserves to feel beautiful and confident, and we strive to create a space where everyone feels represented and valued.

We also pride ourselves in providing high-quality products. We carefully select the ingredients and materials that go into our products, ensuring that they are safe, effective, and long-lasting.